BrandedUK – Branded Europe Limited
Privacy & Cookies Policy
1. Introduction
At BrandedUK, we are committed to protecting your privacy and handling your personal information responsibly, securely and transparently.
This Privacy & Cookies Policy explains how Branded Europe Limited, trading as BrandedUK, collects, uses, stores and protects personal information when you visit our website, create an account, request a quotation, purchase products or communicate with our team.
We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as amended.
By using our website, you acknowledge that you have been provided with this policy. Where your consent is legally required, we will request it separately.
2. Who We Are
BrandedUK is the trading name of Branded Europe Limited, a UK company specialising in personalised workwear, corporate uniforms, embroidery, garment printing and promotional branding.
Company details
- Legal name: Branded Europe Limited
- Trading name: BrandedUK
- Company registration number: 09472407
- VAT registration number: GB 218 2736 09
- Business address: Part Unit 8, Red Lion Business Centre, Red Lion Road, Surbiton, Surrey, KT6 7QD, United Kingdom
- Registered office: Unit 8 Red Lion Business Park, Red Lion Road, Surbiton, KT6 7QD, United Kingdom
- Website: https://www.brandeduk.com
- Email: info@brandeduk.com
- Landline: 020 8974 2722
- WhatsApp Business: 07447 348564
Branded Europe Limited is the data controller responsible for deciding how and why personal information is processed in connection with our business activities.
For any privacy-related questions or requests, please contact us using the details above.
3. What Personal Information We Collect
We collect only information that is reasonably necessary for operating our business, providing our products and services, maintaining customer relationships and fulfilling our legal obligations.
3.1 Information you provide directly
Depending on how you interact with us, we may collect:
- Full name, company name and job title.
- Email address, telephone number and business contact details.
- Billing, delivery and correspondence addresses.
- Account registration and login information.
- Order history, product selections, sizes, quantities and customisation preferences.
- Artwork, company logos, embroidery designs, printing instructions and other files uploaded to our website.
- Quotation requests, purchase orders and transaction information.
- Customer service enquiries, emails, WhatsApp messages and web chat communications.
- Feedback, reviews and information voluntarily provided through surveys.
- Marketing preferences and newsletter subscriptions.
Uploaded artwork may contain personal information, such as employee names, photographs or other identifiable details.
3.2 Information collected automatically
When you visit our website, certain technical information may be collected automatically, including:
- Internet Protocol (IP) address.
- Browser type and version.
- Device type and operating system.
- Website pages visited and navigation activity.
- Referral sources and search terms.
- Date, time and duration of visits.
- Shopping basket and account session information.
- Cookie identifiers and website preferences.
- Technical error logs and security-related information.
This information helps us operate the website, maintain security, understand website performance and improve the customer experience.
3.3 Information from third parties
We may receive limited personal information from:
- Payment processing providers.
- Delivery and logistics companies.
- Business representatives placing orders on behalf of their organisations.
- Suppliers and professional service providers.
- Advertising and analytics platforms, where permitted.
- Publicly available business directories and professional websites, where we have a lawful basis to use the information.
We process information received from third parties in accordance with applicable data protection laws.
4. How We Use Your Personal Information
We use personal information for legitimate business purposes, including:
Processing orders and quotations
To prepare quotations, process purchases, confirm orders, arrange production, manage payments and deliver customised garments or other products.
Managing customer accounts
To create and maintain customer accounts, save relevant order information, display previous purchases and facilitate repeat orders.
Artwork and customisation
To prepare, digitise, process, print or embroider customer-supplied artwork and logos onto selected products.
Where appropriate, we may retain approved artwork and production specifications to make future orders more convenient.
Customer support
To respond to enquiries, provide assistance, handle complaints and communicate about quotations, orders, deliveries and after-sales services.
Business administration
To maintain accounting records, issue invoices, manage outstanding payments, prevent fraud and comply with legal obligations.
Website improvement
To monitor performance, identify technical problems, analyse relevant usage information and improve the functionality and usability of our website.
Marketing and communications
To provide relevant information about our products, services, offers and business opportunities where permitted by applicable law.
Security and fraud prevention
To protect our systems, customer accounts, transactions and business operations against unauthorised access, misuse or fraudulent activity.
5. Legal Basis for Processing Personal Data
Under the UK GDPR, we must have a lawful basis for processing personal information.
The legal basis depends on the purpose for which the information is used.
| Purpose | Lawful basis |
|---|---|
| Processing customer orders and payments | Contractual necessity |
| Preparing requested quotations | Contractual necessity or legitimate interests, depending on the circumstances |
| Managing accounts and customer services | Contractual necessity or legitimate interests |
| Maintaining financial, tax and accounting records | Legal obligation |
| Protecting website security and preventing fraud | Legitimate interests or legal obligation |
| Improving business operations and website functionality | Legitimate interests |
| Marketing communications | Consent or legitimate interests, as permitted by law |
| Non-exempt cookies and advertising tracking | Consent |
Where we rely on legitimate interests, these include operating and improving our business, managing customer relationships, protecting our systems, preventing fraud and promoting relevant products and services.
We consider whether our interests are overridden by the rights and freedoms of the individuals concerned.
Where we rely on consent, you may withdraw that consent at any time.
6. Online Orders and Payment Security
When you place an order through BrandedUK.com, we collect the information necessary to process your purchase and fulfil our contractual obligations.
Payments are handled through secure third-party payment service providers, including Stripe where available at checkout.
Payment providers may collect and process information such as:
- Cardholder name.
- Billing address.
- Payment method and payment details.
- Transaction amount and currency.
- Payment verification and fraud-prevention information.
BrandedUK does not routinely receive or store your full payment card number or card security code.
Payment providers may process your information under their own privacy policies and security procedures.
Some checkout options may offer accelerated payment or saved payment details through services operated by the payment provider. These features are subject to the provider's own terms, privacy settings and applicable consent requirements.
For more information about Stripe's processing of personal information, please visit https://stripe.com/privacy.
7. Customer Accounts, Artwork and Uploaded Logos
Customers may create accounts and upload company logos, artwork and other customisation files to help us prepare and fulfil orders.
We may store:
- Uploaded artwork and approved logo files.
- Embroidery digitising files and print-ready artwork.
- Product customisation details.
- Previous artwork placements and specifications.
- Order history and associated production records.
This information allows us to process orders accurately and, where appropriate, provide an easier reordering experience.
Customer artwork is handled as part of our production and order management processes.
We may share artwork with authorised production partners or suppliers where necessary to fulfil an order.
We do not sell customer artwork or personal information to third parties.
If you wish to request removal of personal information contained in uploaded files, you can contact us at info@brandeduk.com. Such requests will be considered in accordance with applicable legal obligations and retention requirements.
8. Customer Communications, Web Chat and Telephone Support
We provide customer assistance through email, telephone, WhatsApp Business and, where available, website live chat.
We may retain relevant communications to:
- Respond to enquiries and customer requests.
- Maintain accurate records of quotations and orders.
- Investigate complaints and resolve disputes.
- Improve the quality of customer service.
- Train and support our customer service team.
- Protect our business and customers against misuse or fraud.
Where telephone calls are recorded, customers will be informed as appropriate.
Web chat transcripts and customer support messages may be stored securely and accessed by authorised personnel.
Automated and AI-assisted customer support
We may use automated systems or AI-assisted chat tools to provide initial responses, help customers find products, explain services or direct enquiries to the appropriate team member.
These systems may process information submitted during conversations, including contact details, product requirements and messages.
Where third-party technology providers support these services, personal information will be handled under applicable data protection arrangements.
Customers can request assistance from a member of our team where this option is available.
Automated support tools are intended to assist customer service and are not designed to make solely automated decisions that have legal or similarly significant effects on individuals.
We recommend that customers do not submit sensitive personal information or payment card details through general web chat.
9. Marketing Communications
We may contact customers and business representatives with information about:
- Personalised workwear and uniforms.
- Embroidery and printing services.
- New products and collections.
- Special offers and promotions.
- Business pricing and ongoing supply arrangements.
- Services that may be relevant to previous purchases or enquiries.
We conduct direct marketing in accordance with applicable UK GDPR and PECR requirements.
For business-to-business marketing, we may rely on legitimate interests where appropriate and legally permitted.
Marketing to individuals, sole traders and certain partnerships is subject to additional rules, including consent requirements or an applicable existing-customer exception.
We do not assume that placing an order automatically constitutes consent to all future marketing.
You have the right to object to direct marketing at any time.
You can unsubscribe using the link in a marketing email or contact info@brandeduk.com.
We will respect your marketing preferences. You may still receive necessary transactional communications relating to existing orders, invoices or customer services.
11. International Data Transfers
BrandedUK operates in the United Kingdom, but some technology providers and business partners may process or store personal information outside the UK.
Where personal information is transferred internationally, we take steps to ensure that the transfer complies with applicable UK data protection legislation.
Where required, appropriate safeguards may include:
- UK adequacy regulations.
- The UK International Data Transfer Agreement (IDTA).
- The UK Addendum to approved international contractual clauses.
- Other legally recognised transfer mechanisms.
Additional safeguards will be applied where necessary.
You may contact us for further information about the safeguards relevant to your personal information.
12. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including applicable legal, accounting and regulatory requirements.
Typical retention arrangements include:
Financial and transaction records
Invoices, payment records and relevant accounting information are generally retained for at least six years, in line with applicable UK record-keeping obligations.
Customer accounts and order information
Account details, order history and relevant production information may be retained during an active customer relationship and for a reasonable period afterwards, including where necessary for repeat orders, disputes or legal obligations.
Uploaded artwork
Artwork and production files may be retained where reasonably necessary for order fulfilment, repeat orders and related customer services.
Enquiries and customer communications
Communications are retained for a period appropriate to their purpose, the customer relationship and any associated business or legal requirements.
Marketing information
Marketing contact information is retained while we have a lawful basis to use it, unless you unsubscribe or object. We may retain limited suppression information to ensure that your preferences are respected.
Website and technical data
Technical and security data is retained only for an appropriate period based on its purpose. Cookie-related retention periods depend on the technologies used.
When information is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it.
13. Your Data Protection Rights
Under UK data protection law, you may have the following rights, depending on the circumstances:
Right of access
You may request access to the personal information we hold about you.
Right to rectification
You may request correction of inaccurate or incomplete personal information.
Right to erasure
You may request deletion of personal information where the relevant legal conditions are met.
Right to restrict processing
You may request that we limit certain uses of your personal information.
Right to data portability
In certain circumstances, you may request that information you provided to us be supplied in a structured, commonly used and machine-readable format.
Right to object
You may object to processing based on legitimate interests in certain circumstances.
You have an absolute right to object to processing of your personal information for direct marketing purposes.
Right to withdraw consent
Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
Rights relating to automated decision-making
Where applicable, you have rights concerning certain decisions made solely through automated processing that produce legal or similarly significant effects.
To exercise any of these rights, contact:
We may request reasonable information to verify your identity before fulfilling a request.
We will normally respond within one calendar month, subject to any applicable lawful extension.
There is normally no charge for exercising your data protection rights.
Certain rights are subject to legal exceptions and may not apply in every situation.
15. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, payment providers or external services.
These third parties operate under their own privacy notices and terms.
BrandedUK is not responsible for the independent privacy practices of websites or services that we do not control.
We recommend reviewing the privacy policies of external providers before submitting personal information.
16. Data Security
Protecting customer information is important to us.
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, misuse, accidental loss, alteration or disclosure.
These measures may include:
- Access controls and account authentication.
- Secure website connections.
- Restricted access to sensitive business information.
- Secure third-party payment processing.
- Appropriate information storage and backup procedures.
- Security monitoring and maintenance.
- Confidentiality and data protection arrangements with relevant service providers.
Access to personal information is restricted to authorised individuals and service providers who require it for legitimate business purposes.
Although we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.
17. Children's Privacy
Our website is primarily intended for businesses, organisations and customers purchasing workwear, uniforms and personalised products.
We do not knowingly collect personal information directly from children for marketing purposes.
Certain products may be intended for schools, clubs or younger wearers. Where information relating to children is supplied as part of an order, we process it only where appropriate and lawful for fulfilling the requested service or another specified purpose.
If you believe personal information relating to a child has been provided inappropriately, please contact us.
18. Information Required to Complete an Order
Providing personal information is generally voluntary.
However, certain information is necessary for us to:
- Prepare accurate quotations.
- Process purchases and payments.
- Manufacture customised products.
- Arrange deliveries.
- Issue invoices.
- Provide customer service.
- Comply with legal requirements.
If the necessary information is not provided, we may be unable to process your request or complete an order.
19. Changes to This Policy
We may update this Privacy & Cookies Policy from time to time to reflect changes in legislation, website functionality, technology, business operations or data processing practices.
The latest version will be published on BrandedUK.com with an updated revision date.
Where changes materially affect how personal information is processed, we will take reasonable steps to inform affected individuals where required by law.
We encourage customers to review this policy periodically.
20. Complaints and Regulatory Authority
If you have any concerns regarding how we handle your personal information, please contact us first so that we can investigate and respond.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom
Telephone: 0303 123 1113
Website: https://ico.org.uk
21. Contact Us
For privacy enquiries, personal data requests, marketing preferences or questions about this policy, please contact:
Branded Europe Limited
Trading as BrandedUK
Part Unit 8
Red Lion Business Centre
Red Lion Road
Surbiton, Surrey
KT6 7QD
United Kingdom
Email: info@brandeduk.com
Landline: 020 8974 2722
WhatsApp Business: 07447 348564
Website: https://www.brandeduk.com
Company Registration Number: 09472407
VAT Registration Number: GB 218 2736 09
© 2026 Branded Europe Limited trading as BrandedUK. All rights reserved.