Why Logo Preparation Matters
The quality of your branded workwear starts before production — it begins with how your logo file is prepared. A well-prepared logo ensures crisp results whether you're using embroidery, screen printing, DTF, or vinyl transfer.
File Formats Explained
- Vector files (.AI, .EPS, .SVG, .PDF) — the gold standard. Infinitely scalable without losing quality. Required for embroidery digitising and screen printing.
- High-res raster files (.PNG, .TIFF) — acceptable for DTF and vinyl, but must be at least 300 DPI at the required size.
- Low-res files (.JPG, .GIF, .BMP) — avoid. These cause pixelation, colour issues, and production delays.
Pro tip: If you don't have a vector version, ask your graphic designer or check your brand guidelines. Many logo designers provide vector files as standard.
Colour Considerations
- Pantone (PMS) colours — specify exact Pantone references for consistent colour matching across orders
- CMYK vs RGB — print uses CMYK; screen uses RGB. Supply CMYK values for accurate garment printing
- Thread colours — embroidery uses thread (not ink), so colours are matched to the nearest Madeira or Isacord shade
Size and Placement
- Left chest: typically 80–100mm wide
- Back of garment: 250–300mm wide
- Sleeve/arm: 60–80mm wide
- Cap front: 50–60mm wide
Always confirm the exact placement and size with your supplier before production begins.
Common Logo Prep Mistakes
- Sending a logo screenshot from a website (low resolution)
- Using a Word or PowerPoint file with the logo embedded
- Not specifying background preference (transparent vs white)
- Forgetting to outline fonts in vector files
Checklist Before Sending Your Logo
- ✅ Vector format (.AI, .EPS, .SVG) preferred
- ✅ Minimum 300 DPI if raster
- ✅ Pantone or CMYK colour references included
- ✅ Transparent background
- ✅ Fonts outlined / converted to curves
- ✅ Size and position specified
Need help with your logo?
Send us what you have — we'll advise on the best format and method for your workwear.
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